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If there’s one thing that social media has done that’s a net positive in recent years, it’s that it has made beauty products created by small businesses or influencers trendy and accessible. One only needs to look at the top makeup and beauty brands to see cosmetic lines released by influencers and other celebs.

If you’ve been wanting to get a slice of that beauty product pipeline, you’re going to need a logo that helps you stand out in an overcrowded market. Our guide to designing professional beauty product logos is here to help you succeed!

Look at Your Target Demographic

The first step to any professional logo design, no matter the industry, is to examine your target demographics. The types of logos that appeal to the 40-plus-year-old woman crowd won’t get as much traction with the under-25s.

Once you have your demographic in mind, you can decide whether you want your logo to be sleek, edgy, organic, or elegant. A combination of style and the people you want to target can make it easier to conceive a design.

Match Your Logo to Your Brand Story

With your target demo and basic style in mind, you should turn your focus to your brand story. You want to release beauty products that can, at a glance, convey what kind of company you are.

Does your brand have its roots in resisting the status quo? Do you want to appeal to classical images of wealth and opulence? If you prefer natural ingredients, do you want your beauty brand logo design to convey more farmhouse or modern spa vibes?

Think of the story you want your brand to tell, then adjust your logo accordingly.

Don’t Forget to Consider Your Packaging

One thing you can’t forget during this process is your packaging. When you partner with a cosmetic manufacturer like BPI Labs, you’ll have your brand’s logo plastered on all types of tubes, vials, jars, and bottles. You need to make sure the logo you’ve chosen will work when printed on labels or packaging of all shapes and sizes.

The last thing you need is for your beauty company to have an ugly, stretched-out logo on release.

Keep Beauty Product Logos Simple

Piggybacking off of the previous point, remember to keep your beauty product logos simple. Minimal, unintrusive logo design is the name of the game these days. While you still want to stand out from the crowd, there are better ways of doing so than using gaudy, overdesigned logos.

Looking for More Beauty Brand Logo Design Tips?

When designing logos for your products, remember to keep it simple, match your brand identity and target demographic, and make it work with your product’s packaging. We hope that you found these tips helpful while you design your beauty product logos. However, creating a professional logo can still be a difficult process.

If you’d like to learn more tips and tricks to create the best logo for your business and marketing needs, then why not check out the Business section of our blog? We update each day with more helpful how-tos like this one for future business owners and influencers.