Your small business website is one of your most important business assets. If your website is sluggish and difficult to use, customers will leave. Not sure whether you can create an effective and lucrative marketing strategy?

We’ve got all that and more. Keep reading for tips on creating a prominent identity for your business and how you can use your website to do it.

1. Make Your Site Mobile Responsive

Work with a blue collar industry website designer, or a designer well-versed in the requirements of your particular industry, in order to make your site mobile responsive. While many desktop users continue to browse the web, there has been a surge in mobile web users. Mobile responsiveness is essential to reach the vast majority of internet users and target them in their preferred format.

Responsive design means that the site is flexible to the viewing environment. The website design, images, and other elements should all automatically adjust to fit the size of the device’s screen. This ensures that the site looks great and is optimized for the device regardless of its size or aspect ratio.

2. Make It Easy to Find

When you build a website, you should use clean, intuitive navigation and page titles that clearly describe your content. Structure the information into categories and have each page clearly identifiable. Use breadcrumbs so users can easily return to the page they were on before.

Internal links can be used to connect to more detailed information, preventing users from getting lost. Place a search bar so users can look for what they’re looking for, and make sure all links are working. Keep the menus short, with no more than 5-7 links in each one.

Place the most important links first, such as home and contact, so users don’t have to search for them. Add a sitemap to the footer so users can easily see what pages they’re able to access.

3. Place Your Contact Information Above the Fold

One of the most important tips for designing a small business website is to place contact information above the fold. Above the fold refers to anything on a webpage that is visible without having to scroll down. You want users to be able to see contact information as soon as they land on your webpage.

This includes your business name, website address, phone number, and other contact information. You should also include a section for any background information about your business, your address, a link to a map, your hours of operation, and other important contact information.

4. Keep Your Design Simple

When designing a small business website, it’s important to keep it as simple as possible. Complex website designs can add a lot of unwanted clutter that can make it confusing for visitors. Every page should have a purpose and be easy to navigate. This is why you should hire a web design company that knows the industry you are in, as they can optimise your pages as best as possible. For example, hiring a company that can help with web design for UK law firms is perfect if you’re running a law firm in the UK.

The use of essential elements such as logos, menus, and buttons should be maintained. Also, you can consider getting plans to help you with your web design. Check out Wix Pricing for a list of plans your business might need!

Build Your Small Business Website Today

An effective small business website is essential in today’s market. Utilizing the planned design, development, and promotional strategy discussed in this article and keeping the customer experience in mind will help create a website that will meet your small business goals.

So what are you waiting for? Get started with website design today and begin to see the results!

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