A Brief Guide to Franchising a Business
Coming up with a business idea is hard enough, but making it thrive is something else entirely. If you’ve dreamed a successful business into reality, then you might be thinking about what your next steps will be. For many people, this means expanding into other markets through franchise opportunities.
If you’re new to the world of franchising, then you might not be familiar with the ins and outs of franchising a business. Don’t worry, we’ve got you covered. Read on to learn the basics!
Do Your Research
The first thing you need to do is to make a decision — should you franchise your business?
You can only answer that question by doing your research on franchising and how it works. Taking the time to understand franchising is going to be the key to determining whether you’re ready to take that step. Speak with local businesses that have undergone the franchising process and get their take on it, speak to an accountant or an attorney about the disparate aspects of it.
You also need to do some market research. Is there a demand for more businesses like yours in the perspective markets? Can your business be scaled to a larger level while also maintaining the quality product that you’re known for?
Create a Business Plan
The next step is to draft a business plan for franchising out your business. You want to make sure that your business will benefit the area into which it will expand.
This means considering the product that you create and how people in a particular city will receive it. For example, franchising a quiet coffee shop with lots of comfortable study space will likely go over well in a small college town, but not as well in other areas.
You also want to make sure that the price point of your product is appropriate for the area. People likely will be unwilling to pay $150 for a haircut in a town with a median household income of $30,000.
All of these things and more will need to be included in your business plan.
You’re ready to franchise an existing business! But first, you need the money to do it.
Do some research on how much money you’ll need to have to help get your franchise off the ground. Expect to pay up to $100,000 to get the business started. You’ll also want to make sure you have enough cash to get you through the first year.
Working with an accountant or a franchising professional can help you better understand how much you’ll need and where to get it.
Franchising a Business is a Great Opportunity!
Franchising a business is one of the best ways that you can grow your business without having to spread yourself too thin. Your franchisee does the hard work and helps build your brand name and customer base across your local area, or even across the country! If you play your cards right, you just might be the next McDonald’s!
Are you interested in learning more great ways you can help take your business to the next level? You’re in the right place! Check out the rest of our blog for tons of great content that’ll help you find success!