Imagine Your favorite brands without their signature packaging.
Would Tiffany’s be the same without its iconic baby-blue packaging? What about Domino’s Pizza or Coca-Cola?
Packaging plays a significant role in your branding identity. It’s just as important as customer service, quality, and more.
One mistake can throw your entire branding identity off. Are you making the following common packaging mistakes?
Read on to find out!
1. Flimsy Packaging
Many companies run into a conundrum. While packaging is necessary, it’s also wasteful. How can companies produce quality packaging without harming the environment?
The “less is more” approach works in a number of ways. However, it can go horribly wrong.
For example, products like puzzles and small knick-knacks work fine with simple pouches. These pouches display easily on wall pegs. Plus, they require few resources to make.
Pouches are fine for plastic, unbreakable pieces. However, pouches aren’t appropriate for breakable goods, like fine hand-blown glass or ornaments.
Tree ornaments would get crushed in pouches. They need boxes with cushioning. However, you can use eco-friendly materials like biodegradable packaging peanuts.
Think about the packaging design your product needs. Then, choose a green-friendly packaging material, like mushroom or recycled paper.
2. Boring Packaging
No one wants to judge a book by its cover. Unfortunately, consumer psychology has other plans.
It’s totally normal for consumers to be attracted to products with appealing packaging than products with lackluster packaging design. It has nothing to do with product quality.
The only exceptions to this rule are established household names. For example, Pepsi can afford to make a few branding mistakes. Remember, “Pepsi Clear?”
Small brands aren’t so fortunate. That’s why it’s crucial to stand out on the shelf.
Once again, your overall branding identity is critical.
You need relevant brand colors that appeal to consumers across marketing channels, including packaging. The packaging should complement product design too. Apple products are an excellent example of this principle.
Walk through a store aisle and see which products catch your eye first. Study your favorite product packaging. Which qualities made the packaging design jump out?
3. Unprofessional Packaging Design
Are you taking “made with love” to an extreme?
The homegrown packaging look works with a lot of products, like homemade cookies, soaps, and lotion. However, it can teeter on unprofessional if you don’t use the right packaging supplier.
You don’t have to use glossy packaging and pounds of bubble wrap. However, you should use professionally-made stickers, boxes, and labels. You can browse this site to learn more about professional labeling.
Do you wrap your products in tissue paper? Instead of regular store-bought tissue, work with a supplier to create branded tissue paper with your logo. You can also buy branded ribbons, gift tags, gift baskets, and more.
Avoid Common Packaging Mistakes
Your product deserves the right packaging design. Don’t let your brand go unnoticed on the shelf! Avoid these three common packaging mistakes for good.
Remember these tips as you pick your materials, box design, and more. Keep your branding identity in mind every step of the way.
More ideas are also a click away. Follow the blog for more branding essentials.