Over 50% of all website traffic starts with an organic search. Using search engine optimization (SEO), you can rank ahead of competitors. Then, you can reach more customers online.

Not sure where to get started when using SEO for small businesses? Here are the five essentials you need for higher search engine rankings.

Once you improve your rankings, you can reach more customers, generate more traffic, and boost sales. Get started with these SEO tips for small businesses today!

1. Research Your Audience

First, it’s important to determine exactly who your customers are and what they’re searching for while online. Otherwise, your content won’t appear for their search queries.

Google looks for content that matches the user’s search intent. You can create personalized content to better appeal to consumers, too.

Segment your broad audience into smaller buyer personas. Then, gather keyword research with each audience group in mind. You can use tools like SEMRush or Google Trends to get started.

Focus on longtail keywords (phrases made up of four or more words). These keywords are more precise. 

2. Create Compelling Content

Once you gather your keyword research, you can start focusing on SEO for small businesses. Start by creating high-quality, engaging content for your audience. For example, you can create:

• Blog posts/articles
• Infographics
• Videos
• eBooks
• Polls
• Quizzes
• AR/VR content

Have a single focus keyword in mind before creating each post. Try to answer the customer’s questions within your post, too.

Then, end each post with a compelling call to action to generate conversions. 

3. Optimize Your Website

When researching SEO tips for small businesses, you’ll hear a lot about website optimization. Google looks for websites that are fast, mobile-friendly, and secure. You might want to consider affordable SEO services that include optimization.

Make sure your site offers a positive user experience and appeals to Google’s Core Web Vitals.

Optimize each page on your website for a specific keyword, too. Choosing the best SEO services available can save you time. You can view here for more information. 

4. Track Trends

Relying on professional, affordable SEO services will also ensure you never fall behind the latest trends. Otherwise, your rankings could drop.

Video content is becoming more popular. Voice searches, featured snippets, and machine learning impact rankings, too. 

In fact, nearly 50% of people use voice assistants for general queries. These queries are usually 29 words in length and posed as questions. Try using questions as your focus keywords to appear for these searches. 

5. Analyze and Adjust

Once you start using SEO for small businesses, analyze the results of your campaigns. Determine which posts and keywords generate the most traffic.

Then, make adjustments. Keep optimizing your content throughout the year to further improve your rankings.

Ranking Up: 5 Essentials When Using SEO for Small Businesses in Orlando

With SEO for small businesses in Orlando, you can rank ahead of the competition and reach more customers. Get started with these five simple tips. Otherwise, save time by relying on the best SEO services available.

With affordable SEO services, you can generate more brand awareness and web traffic. Start growing your business with SEO today.

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