Reputation management consultant reviews highlight that the google algorithm is a hard task master. He is in many ways unknown and there is nowhere that you can find a strict explanation of his plan. This is the algorithm that determines what page your website will be shown on when someone does a search.
White hat SEO techniques are the plans and ideas used to try and make your website more visible and get it onto the front page of that Google search. As this is the page that over three quarters of people will not go past, once they have made a search. This can be the difference between success for your business or complete failure.
When we walk around or take a bus or a train what are we surrounded by? Yes people on their mobile phones, many will be on the internet and many will be on social media. Businesses cannot ignore that mobiles are big business and also good for business. Google and other search engines only want to see sites that are suitable for mobile usage. If your site isn’t suitable for a mobile this will significantly reduce the visibility of your site which will be sent to the back of the queue. You can easily check this by logging into your search console account and viewing the mobile usability report. You will find a list of any problems there that you would then be able to address.
Google loves mobile and it also loves local. If you are near the search area then this will increase your chance of being on the first page of the search. You need to mention where you are so that google knows when quickly scanning all the sites that you are there. This is why a mention of location is great for content, just make sure it looks and seems relevant and reads well.
When you create your website you should always think about how this will be received by the reader. You want to give your potential client a good experience. Google is getting smarter it needs your article to read like an article and to have a function, such as answering questions or asking for feedback. You want your website to give pleasure to its audience.
Keyword research is one of the SEO tactics that has remained and that is still important. They now need to be strings that make sense. They are more like parent topics and keyword groups. Contextually relevant phrases are the key and keyword stuffing is no longer acceptable and is classed very much as a black hat tactic.
To fail to plan is to plan to fail, you need a content marketing plan, long gone are the days when you could just comment and blog ad hoc. You need a brand and every single thing that you put online should relate to that brand. You also need to know your target audience and ensure that you are consistently appealing to them as a team. If different members of your team are in charge of the online work, then ensure that they are all aware of what you are trying to achieve and how you are going to do it.