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Did you know that job candidate application rates increase by more than a third when organizations include at least one video?

It can be frustrating when people don’t respond to your job postings. But it is important to recognize that there are various strategies and techniques that you can work with to make it more likely that your job postings will attract the right applicants. 

If you want to find out more about how to write a job posting, keep reading, and we will tell you everything that you need to know. 

Perform an In-Depth Job Analysis

Look through your current compensation structure and how it compares to the current market. You can do this by investigating the job descriptions of your competitors.

You can easily do this by looking through some of the top job search websites. This includes Indeed, LinkedIn, and Monster. 

When you do this, ask yourself whether or not your compensation is on par with the rest of the market. If your competitors are offering better compensation for their employees, you should consider making an adjustment so that you’ll be more likely to attract the right applicants. 

Don’t Make Your Job Postings Too Long

Experts say the perfect length for a job posting is between three hundred and seven hundred words. If you create postings that are longer than this, you’ll run the risk of overwhelming potential applicants with too many details.

Job Listing Writing Tips: Make the Titles Specific, Simple, and Clear 

Try your best not to make the job title too complicated. This is likely to confuse people and turn them away. You should also try not to use cliches such as “rockstar accountant,” or “dependable bus driver.” 

Many employers don’t realize that people will choose whether or not they want to respond to job listings after reading the titles. This is why you should craft titles that will grab people’s attention and help them understand what kind of position you are looking to fill. 

Share About Your Business’s Mission and Culture

People will be more likely to respond to job postings made by organizations whose mission and culture feel aligned. This is why you should explain what your company does and what it stands for. 

For example, if your company works with an ADP consultancy service for payroll and HR support, you should let people know about this. If you are interested in knowing more, get more info here

It’s also a good idea to provide links to reviews that people have made about your company. 

How to Write a Job Posting: Be Authentic and Keep Things Simple

If you’ve been wondering how to write a job posting, it’s important to recognize that people are more likely to respond to listings that are clear and to the point. 

If you’d like to find out more about running a business, don’t forget to check out the Business section of our blog.