Google’s search engine processes more than two trillion searches each year. Imagine if you could get your site on the first page of Google’s search results for the keywords you target. You’d get thousands of highly-targeted visitors!
Sounds good, right? Well, getting up there is not as easy as it sounds. Getting good SEO rankings takes effort, patience, and determination.
Sounds fun? Keep reading to find out how to track SEO rankings so you can stay on top of your competition!
The Benefits of Tracking SEO Rankings
Tracking your SEO rankings allows you to see whether customers are finding your website and what parts of your site they find the most valuable. You can evaluate the highest-ranking pages to see what customers want to see and try to duplicate that across your site. You can also find out what blog posts visitors are reading, which will tell you what they want to know more about. You can then address these things in emails and on social media to attract more customers.
Finally, you can use a competitive analysis tool to track your competitors’ rankings and see how you’re doing in comparison. Tracking your competitors will also let you see keywords you may want to add to your strategy.
The Best Tools on How to Track SEO Rankings
There are a few different ways to track your SEO rankings and boost your SEO rankings. One way is to use a web-based rank checker tool. These tools will allow you to enter in a URL and a keyword, and then it will show you where that keyword ranks for that URL in various search engines.
Another way to track SEO rankings is to use a desktop SEO tool. These tools are similar to rank checker tools, but they are installed on your computer, and they usually have a lot more features.
Finally, you can always track your SEO rankings manually. This involves using a spreadsheet to track your keywords and their rankings in different search engines. This option is the most time-consuming way of monitoring keywords.
The Most Important Metrics to Track
Some of the most important metrics to track include:
- Organic traffic – The traffic your website gets from search engine result pages (SERPS).
- Location – Knowing where your traffic comes from will allow you to use localized keywords to get more traffic.
- Bounce Rate – This is the number of people who leave your site after visiting only one page. This lets you know if visitors think they have a reason to continue looking at your page. It also helps you track the success of landing pages.
- Page Speed – Page speed is one of the primary things Google looks at when ranking pages, particularly regarding a page’s speed on mobile devices.
Track Your SEO Rankings to Build Your Customer Base
Tracking SEO rankings is an essential part of any SEO strategy. You can see what is working and what is not while making adjustments by tracking SEO rankings.
When deciding how to track SEO rankings, you have plenty of choices, including Google Analytics, Google Search Console, and other rank tracking tools.
Are you looking for more information on how to improve your online visibility? Search for more digital marketing tips on our site today!