How to Promote a Small Business: A Step by Step Guide
The early stages of launching a new business are both the most important and the most difficult. If you only have a small budget to work with, every expenditure needs to be stretched as far as it can go. Compared to hiring a workforce and paying for basic overhead, advertising a business can seem like a minor priority.
But promoting a business doesn’t need to be a major investment in order to pay dividends. Here are some ways how to promote a small business, step-by-step, that won’t burn through your operating budget.
1. Put Calls to Action in Your Team’s Email Signatures
Don’t underestimate the value that old-fashioned email can bring to your marketing strategy. The average office worker sends out about 122 emails per day. If you have a staff of ten people, that figure adds up to an impressive amount.
Each of those emails is a chance for engagement. Forgo the traditional email signature that only lists information like employee names and job titles —easily forgotten as soon as an email is read. Instead, install an eye-catching call-to-action button in each email sent.
A good way to do this is to have the CTA link to some kind of lead magnet or a freely available offer. You won’t get a hit off of every single email, but it only takes a fraction of that total to make the modest effort worth your while.
2. Learn How to Promote a Small Business Online
If your business isn’t already online, it needs to be. As of 2020, more than half of all advertisement spending went towards buying online ads. And that figure will likely only increase as consumers continue to turn away from television, print, and radio in favor of going online.
That said, you don’t need to sink your entire marketing budget into Facebook ads to take advantage. Getting involved in online communities pertaining to your business can be a great way to get seen by potential customers.
There are plenty of ways that you can do this. Publishing your own YouTube content is a newer but very popular method. Influencer marketing is a means to outsource the time and effort of doing that yourself, and the cost to you can be as little as some free merchandise.
And of course, there’s the traditional method of commenting on relevant blogs or writing guest posts. The best method depends on the nature of your business.
3. Be Seen at Local Events
Getting involved online can be a great way for you to drum up business. It’s equally important, however, for you to get the direct support of the local community.
In-person events where your target demographic is likely to be are a great opportunity to network with fellow business owners and get your business in front of prospective customers. Just bear in mind that how you’re seen is as important as the fact that you are seen.
Hence in-person events do require an investment in terms of marketing materials and visual aids. Often it’s best to outsource that aspect to a quality printer. For a great example of what one of these professional services looks like, check out https://www.frontlineprint.com/window-graphics-decal-printing-orlando/
Small Business Success Is an Ongoing Effort
Even once you’ve established your venture, continuing to promote it will be crucial to your lasting success. Consumers can have short memories, and these methods of how to promote a small business will help keep your business in their minds.
But promotion is just one aspect of growing a company. For more on how your company can not only survive but thrive in an ever-changing landscape, be sure to keep up with our latest business news and tips.