July 12, 2024

    How to Increase Engagement With Video Training

    Forbes recently revealed statistics that suggest people see over 500 million hours of video daily. Plus, 95% of the information a viewer sees in a video they can remember later.

    What does that tell you? People love watching videos and they remember them, too. That is why if you are looking for a great way to begin or enhance your current staff training sessions, look no further than utilizing video training.

    When you create a training video, it will increase engagement tenfold, but there is more to it than just making the decision that you want to create a training video. There is some sound advice you must follow to make it effective.

    For video training that is effective training, follow these tips that we are about to reveal. These hacks will help you get it done!

    Start With a Good Plan

    Antoine de Saint-Exupéry once said, “A goal without a plan is just a wish.” While video training is a powerful method for delivering excellent corporate training, it will not substitute for the planning stage. Poor planning will lead to poor outcomes.

    Before you produce or film, know the information that you want to present. Determine what content to include. 1 Minute Media recommends you begin your project with a storyboard.

    The Learning Objective Must Be Clear

    To the employee watching the corporate training video, they should not be guessing what the message is that you are conveying. Be crystal clear about what the learning objective is. The viewer must be able to tell immediately what the purpose is.

    Keep It Short

    There is a lot of information that is being thrown at you throughout your day, from all directions, both business and personal. Especially when you add in mobile devices, multiple news feeds, and social media. Attention spans can compete with other priorities. 

    If the audience has a dwindling attention span because of outside forces that are not in your control, then it is best that you are not only clear about your point but that you keep your message short. There is no set length, but it should only go as far as it needs to for the topic at hand. Do not make it any longer or “mishmash” details along with a bunch of “fluff.”

    Be brief and to the point.

    Create a Series

    If you have multiple topics and you are worried about retention and causing confusion, you do not have to put it all in one video. You can put each topic in a series of multiple short videos. Your staff will be more engaged with many topics if they can learn them in bits or chunks of detail.

    High-Quality End Product

    Do not expect your staff training to be effective training if you are not delivering on high-quality audio and video. If the footage is dark or you cannot hear what the person is saying, you will lose the attention of your viewer and their engagement with your topic.

    That does not mean it needs to be an expensive production. Even if you are not a professional videographer, you can tell if there is poor lighting or background noise. It’s just something to be aware of when you are reviewing your content.


    If you can make the video more personal, that will help your staff engage better. It could be the voice coming from a prominent leader in the organization, a voice that everyone will recognize even if they do not see the person’s face. Or maybe the CEO can take part either by real-life b-roll or as an animated character.

    You also want to brand your video training the same way you brand all your marketing materials. Use the same logo, colors, fonts, etc. that your brand guidelines have.

    If there are any inside jokes in the organization, adding some light-hearted humor will get anyone’s attention. It is better to have something that brightens the room while they watch it over a video that is dry, dull, and hard to get through.

    Real-Life Examples

    Scenarios that can happen often and feel real will help your audience identify with your message. It could be something they have already experienced at your organization, so they will nod their head in agreement, “Yes! I know!” Any way to relate to your audience will not only boost engagement, but it will help them remember what it is you are saying.

    Screen Captures

    If you have not tried teaching employees with screen capture technology before, now is the time to start! You will love it.

    When you use a screen recorder, it will allow your staff training video to incorporate software programs and web-based tools. You can walk through a topic in the view of how it would appear on their desktop. This increases their retention and understanding because it looks like a hands-on experience.

    Surveys or Quizzes

    You may be concerned that the word “test” will scare employees. There are other ways besides giving a test to help staff engage with video training and help you know they understood the content. Instead of a test, you can create a quick survey or quiz for employees to complete after they watch a video.

    Again, just like keeping your videos to the point, it is good to be brief in your questions. Limit your questions to a form that takes only ten or fifteen minutes to complete. Also, leave an open area where employees can add their own thoughts or deliver feedback on what they learned.

    You can even ask how they felt about your corporate video training. They may have a suggestion to help you when you create an updated series of videos in the future.

    Video Training for Employees

    You could not have made a better decision than to leverage video training to better engage employees with your corporate training sessions. Just keep these tips in mind as you create your video or series of videos. You will want to plan, be clear, keep it short, in a high-quality format, and make it relatable.

    With these items in mind, your staff will welcome the idea of video training. Anytime you want to “decorate your life and make it great,” we can help! Check out our other articles now and find other ways to make enhancements in business and your life.


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