The number of licensed real estate agents in the U.S. is about 1.4 million, as reported by the National Association of Realtors. If you’re in the real estate industry, you have to brace yourself for competition. One of the ways that you can set yourself apart is by smart and aggressive marketing.
With the right real estate marketing tools, your business will grow to greater levels. Consider using the marketing tools for real estate agents that are affordable yet effective.
Here are some of the top and inexpensive real estate marketing tools that will help your business grow.
1. Email Marketing Software
Email marketing is an invaluable resource for real estate marketers. This tool commands attention, and it can reach hundreds of thousands of prospective clients. If you’re not using email marketing, you’re missing an opportunity to pitch your offerings to thousands of clients.
You need to target your brand’s fans who have already provided their email addresses. MailChimp is an excellent tool for digital marketing. For marketers looking for the best marketing tools for real estate agents, email marketing should be a priority.
A survey in 2020 confirmed that 44% of marketing leaders had increased their email marketing budget after seeing its potential. As it stands, millions of businesses are already using email marketing software to reach a wider pool of potential customers.
This tool has valuable features such as automation, segmentation, triggered emails, and advanced analytics that can be ideal for your real estate agency. The tool is quite affordable, and the impact will be worth every coin.
You can research more on how mailing lists can help real estate investors to know if the approach is ideal for you. With direct mails, you’ll have an opportunity to reach more people who prefer this form of communication.
2. Real Estate Apps
Investors are increasingly using their personal devices for information. Cellphones have become a critical part of investors in the real estate industry. If you have a smartphone, there are several real estate marketing tools that you can utilize to allow you to market to thousands of clients.
These are some of the best marketing tools for real estate agents that you can have on your gadget:
Zillow is a real estate app that allows you to list your property for sale. Buyers can also indicate what they are looking for on Zillow.
Houzz is an app that you can use to showcase your property to get more potential clients.
Buffer is a real estate marketing tool that social media marketers use to schedule posts, manage their accounts, and analyze performance. Buffer allows the marketers to operate from a single hub.
LoopNet is one of the popular real estate marketplaces that real estate agents utilize for online marketing. It connects investors and tenants with the property they want to lease or buy.
3. Social Media Marketing Apps
Today’s real estate marketing has grown in competitiveness. Some of the real estate marketing tools you can use to improve your agency are the different social media platforms. With social media, you’ll be in a better place to build credibility and promote brand awareness.
As it stands, millions of people worldwide are using social media. You can use apps like Facebook, Instagram, Twitter, YouTube, and Pinterest.
Facebook has the most users, which makes it an ideal starting point. Ensure that you have quality pictures of your property for you to attract more potential clientele. One of the real estate marketing tips when using social media is to ensure that you have quality content, including videos and pictures.
Instagram is the to-go social media app for real estate marketing that inclines more to imagery. You’ll have an opportunity to use compelling images and hashtags to make your listing more visible. With Instagram, the engagement will be high, making you more likely to get conversions within a short while.
Hootsuite is a helpful tool for social media management. It offers investors a time-saving and innovative way to organize and schedule social media activities for businesses.
4. Professional Websites
If you’re looking for real estate marketing help for your company, a professional website is a tool you wouldn’t want to ignore. A website is necessary, whether you’re an investor, broker, or real estate agent. It will help you establish your online credibility.
A professional website is also a gateway to an online presence. Customers can visit your site to view the offerings, gather information, and shop. A well-done website makes it easy for visitors to navigate and have a fulfilling user experience.
You might want to work with an expert website developer as it’s not an easy task. The cost is worth the impact the website will have on your real estate agency. A professional will ensure that your website has the right features to generate traffic and close a sale.
Leadpages are amongst the real estate marketing tools that marketers can utilize to get more clients. It is a platform for creating pop-ups and landing pages that help one to generate leads from websites. If you are already running ads on Google and Facebook, you can use Leadpages to direct your visitors to a particular landing page.
The landing page can help to collect relevant emails for the content you’re running. Leadpages also integrate with different tools such as CRM. As such, you’ll be in a position to track all relevant leads from a single hub.
The Right Real Estate Marketing Tools Are a Resource To Investors
You might want to consider using several real estate marketing tools if you’re looking to invest in the real estate industry. With the right marketing resources, you’ll get the best deal for your real estate property.
It would also help to work with real estate agents and digital marketers to get a workable approach. Your marketing will determine if your property will sell fast or it will be on the listing for months.
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